A

Analytics

Competitive intelligence across 40 D2C brands and 961 scraped ads

D2C Brands

40

Scraped Ads

961

Meta Active Ads

~9,623

Avg. Longevity

55d

Avg. Bounce Rate

41.5%

Ad Longevity Distribution

Testing (<14d) → Scaling (14-59d) → Winner (60-89d) → Franchise (90d+)

TestingScalingWinnerFranchise015030045060030540864184

Avg. Engagement Metrics

Cross-brand averages from SimilarWeb

Pages / Visit
4.8
Avg. Duration
2m 37s
Bounce Rate
41.5%

Top Brands by Monthly Traffic

SimilarWeb estimated monthly visits

02.0M4.0M6.0M8.0MQuinceGymsharkAlo YogaSkimsCiderWarbyParkerCASETiFYEverlaneThe OrdinaryBombas7.2M3.3M2.7M2.3M2.1M1.7M1.5M1.5M1.2M1.1M

Top Brands by Unique Visitors

Deduplicated monthly audience (SimilarWeb)

04.5M9.0M13.5M18.0MQuinceGymsharkSkimsAlo YogaCiderBombasThe OrdinaryWarbyParkerCASETiFYEverlane17.0M7.0M5.1M4.6M3.1M3.1M3.0M2.7M2.7M2.4M

E-Commerce Platform Distribution

Platforms used by tracked D2C brands

Shopify
41 brands
ArcUrban SophisticationMOFTTHE CÆPNinja LabsINSÉRIFVelvet CaviarWildflower CasesFlauntDitch MarketGymsharkSkimsAlo YogaGlossierRare BeautyMejuriAwayAllbirdsFenty BeautyRhodeStussyAime Leon DorePangaiaSummer FridaysOutdoor VoicesGood AmericanGirlfriend CollectiveItalicOur PlacePura VidaBaubleBarSupergoopTower 28MadhappyRepresentLiquid DeathEverlaneBrooklinenBombasParadeChubbies
Custom
7 brands
CASETiFYWarby ParkerVuoriCiderSavage X FentyCarawayQuince
Salesforce Commerce Cloud
3 brands
PopSocketsThe OrdinaryDrunk Elephant

Traffic Efficiency Leaderboard

Brands ranked by monthly website visits per active Meta ad — higher = more traffic generated per ad

1
The Ordinary
21,094 visits/ad
1.2M visits / ~59 ads
2
Rhode
16,925 visits/ad
592K visits / ~35 ads
3
Away
12,949 visits/ad
479K visits / ~37 ads
4
Everlane
10,631 visits/ad
1.5M visits / ~140 ads
5
Warby Parker
7,517 visits/ad
1.7M visits / ~220 ads
6
Gymshark
7,265 visits/ad
3.3M visits / ~450 ads
7
Alo Yoga
6,340 visits/ad
2.7M visits / ~420 ads
8
CASETiFY
6,326 visits/ad
1.5M visits / ~240 ads
9
Rare Beauty
5,957 visits/ad
226K visits / ~38 ads
10
Pangaia
5,845 visits/ad
58K visits / ~10 ads
11
Mejuri
5,647 visits/ad
734K visits / ~130 ads
12
Skims
5,502 visits/ad
2.3M visits / ~420 ads
13
Allbirds
3,916 visits/ad
431K visits / ~110 ads
14
Quince
3,806 visits/ad
7.2M visits / ~1,900 ads
15
Fenty Beauty
3,755 visits/ad
334K visits / ~89 ads