A

Analytics

Competitive intelligence across 40 D2C brands and 961 scraped ads

D2C Brands

40

Scraped Ads

961

Meta Active Ads

~9,623

Avg. Longevity

55d

Avg. Bounce Rate

41.5%

Ad Longevity Distribution

Testing (<14d) → Scaling (14-59d) → Winner (60-89d) → Franchise (90d+)

TestingScalingWinnerFranchise015030045060030540864184

Avg. Engagement Metrics

Cross-brand averages from SimilarWeb

Pages / Visit
4.8
Avg. Duration
2m 37s
Bounce Rate
41.5%

Top Brands by Monthly Traffic

SimilarWeb estimated monthly visits

02.0M4.0M6.0M8.0MQuinceGymsharkAlo YogaSkimsCiderWarbyParkerCASETiFYEverlaneThe OrdinaryBombas7.2M3.3M2.7M2.3M2.1M1.7M1.5M1.5M1.2M1.1M

Top Brands by Unique Visitors

Deduplicated monthly audience (SimilarWeb)

04.5M9.0M13.5M18.0MQuinceGymsharkSkimsAlo YogaCiderBombasThe OrdinaryWarbyParkerCASETiFYEverlane17.0M7.0M5.1M4.6M3.1M3.1M3.0M2.7M2.7M2.4M

E-Commerce Platform Distribution

Platforms used by tracked D2C brands

Shopify
10 brands
FlauntDitch MarketArcUrban SophisticationMOFTTHE CÆPNinja LabsINSÉRIFVelvet CaviarWildflower Cases
Custom
1 brands
CASETiFY
Salesforce Commerce Cloud
1 brands
PopSockets

Traffic Efficiency Leaderboard

Brands ranked by monthly website visits per active Meta ad — higher = more traffic generated per ad

1
The Ordinary
21,094 visits/ad
1.2M visits / ~59 ads
2
Rhode
16,925 visits/ad
592K visits / ~35 ads
3
Away
12,949 visits/ad
479K visits / ~37 ads
4
Everlane
10,631 visits/ad
1.5M visits / ~140 ads
5
Warby Parker
7,517 visits/ad
1.7M visits / ~220 ads
6
Gymshark
7,265 visits/ad
3.3M visits / ~450 ads
7
Alo Yoga
6,340 visits/ad
2.7M visits / ~420 ads
8
CASETiFY
6,326 visits/ad
1.5M visits / ~240 ads
9
Rare Beauty
5,957 visits/ad
226K visits / ~38 ads
10
Pangaia
5,845 visits/ad
58K visits / ~10 ads
11
Mejuri
5,647 visits/ad
734K visits / ~130 ads
12
Skims
5,502 visits/ad
2.3M visits / ~420 ads
13
Allbirds
3,916 visits/ad
431K visits / ~110 ads
14
Quince
3,806 visits/ad
7.2M visits / ~1,900 ads
15
Fenty Beauty
3,755 visits/ad
334K visits / ~89 ads